4. KIA Motor EV6 Activation
As the first big on-site event to take place after the reopening of NYC and Times Square, KIA Motor’s electric car campaign drew huge attention. KIA took over Times Square’s billboards to introduce their new electric car model, the EV6. “To have the chance to completely take over all those screens with our custom content was really a unique experience.” says Troy Fujimura, Head of Design and Technology at Centerstage Productions who acted as the project’s Screens Technical Producer.
5. Times Square Wheel (ferris wheel)
The Times Square wheel is a once-in-a-life-time, special ferris wheel ride located in the heart of Times Square for a limited time only. “The Times Square Wheel is destined to be the world’s #1 attraction for selfies” and successfully attracted over 3000 daily visitors daily.
6. Broadway Returns
Curtains up, the Broadway shows are back from their longest recession in history. Broadway’s return marks an important milestone of NYC & Times Square’s reopening. The returning process was long and heavily planned, but now the wait is over and the reopening has been triumphant.
7. Attention to all the Fashion Enthusiasts
IIn Fall 2019, we teamed up with Golden Goose and took over Times Square by live-streaming flash-mob dance for their new line. This fall season, we are happy to see Times Square has become a Fashion “it place” for high fashion & luxury brands to showcase their amazing statement pieces.
This fall season, we welcomed more fashion brands Including Alexander McQueen, Fendi, Bottega Veneta, and Tiffany into Times Square. The campaigns have synchronized and taken over more than 40 billboards in Times Square. To create more engagement with Alexander McQueen’s potential customers over the globe, we live-streamed their 2022SS Show in London on the ABC Supersign in Times Square with our no-latency guaranteed streaming technology for Times Square visitors to participate in this show virtually.
8. Countdown to 2022
A year has passed and here we are again, counting down to the New Year.
In the past 11 consecutive years, Tiger Party has been the designated technical team for the iconic Times Square New Year Ball Drop, and this year is no exception.
With Times Square’s big comeback, as well as Dick Clark’s Rockin’ Eve Show’s 50th anniversary, more fun and interactive content are scheduled to celebrate 2022.
According to MAGNA, US ad sales is forecasted to grow 12 percent and hit a historical high at $300 billion. With an economic reboost and business normalization, we are very optimistic about the DOOH market in the coming year, and the Tiger Party Team will be introducing a new product in 2022.