2019
2019 New Year's Eve Countdown Event in Times Square

Opportunity

There's no better way to say goodbye to the previous year and welcome the new by watching the world-class Times Square Ball Drop. Every December, approximately one million tourists flock to the city that never sleeps to countdown for the new year. For the 10th consecutive year, Tiger Party successfully hosted the world-class New Year's Eve in Times Square and celebrated with millions of visitors from all over the world.

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Solution

Working with the Times Square Alliances, Dick Clark productions, ABC and Countdown Entertainment, Tiger Party was responsible for syncing the billboards with the live worldwide broadcast of NYE event, synchronizing and connecting the countdown clock with the ball drop, creating yet another iconic New Year's Eve in Times Square. Hilton's 2019 countdown clock is designed by Tiger Party in honor to Hilton's 100th anniversary in 2019.

Result

The countdown event was as successful as it should be, and always has been. This was also our first time celebrating the new year in the rain. In fact, it was the first time to rain during midnight on NYE in 24 years. As the Chinese proverb goes, "When you get involved with water, you will get a boost in business and will have a prosperous year ahead"!