2018
The MET Opera Opening Night at Times Square

Opportunity

The 13-year tradition continues as the 2018-19 season of the Metropolitan Opera opens with a live simulcast of Samson and Delila in Times Square.

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  • Brand Experience

Solution

The free-admission event attracted thousands of locals and tourists from all over the world to gather at Military Island and Duffy Square on the evening of September 24th, where the live transmission was delivered to multiple screens on the Times Square Billboards.

Tiger Party is honored to have taken part in such an iconic event for the past five years. To ensure a seamless and memorable experience for all participants, our GoTiger system, which is designed for instant interactive and live-streaming campaigns, synchronized the live opera broadcasting feed and allocated the different content in their assigned time.

Result

Thousands of eyes glistened at Saint-Saëns’s biblical epic Samson and Delila simulcasted on the digital signages in Times Square, including the ABC SuperSign, American Eagle Times Square, Bank of America Times Square, Branded Cities Network (Reuters Sign and Nasdaq Tower) City Outdoor, Clear Channel Spectacolor HD 126, 127, and 128, and Jamestown One Times Square.

Tiger Party and The Metropolitan Opera hope to continue this tradition to combine art and cutting-edge technology in perfect harmony, bringing performing arts closer to the world.