H&M’s Times Square location is one of the most recognized and visited stores in Times Square, and now it’s also one of the most digitally-enabled retail stores we’ve seen.
The flagship store embraces modern technology with the H&M Runway - a digital runway or virtual catwalk that lets you try on clothes, walk down the runway, and strike a pose as if you were on a real runway during New York Fashion Week.
You can view your runway walk in both video and still images on the spot and also on the small screens throughout the store. After a few minutes, this unique content will be available on the dedicated H&M Runway website, where you can share it via Facebook, Twitter, and Google+. On top of that, if the H&M staff thinks that you’ve got the moves, you might be able to see yourself on their gigantic billboard signage overlooking Times Square!
If you’re all about making long-lasting memories, whether it’s being silly with friends or live out your ANTM fantasy, we think you’ll love this little digitally-chic corner in the H&M Times Square store.