To inspire more fun memories, we worked with Show+Tell to create a custom desktop application for Toys “R” Us Time Square that allows people to share photos of their experience with the world with customizable background, fonts, and messages.

The application takes photos via a DSLR camera and is connected to our integrated system allowing scheduling of the composite image with the billboard’s playback system. So after taking the pictures, participants will be able to see their own photos on the giant screen outside lighting up Times Square.

  • #Brand Experience