2019
China Taiping New Year

Opportunity

The most iconic and historical insurance corporation in China - China Taiping - is celebrating its 90th anniversary worldwide in 2019. To celebrate, Tiger Party helped China Taiping deliver its brand message in Times Square on New Year’s Eve, greeting the world on the first day of 2019 in one of the busiest cities filled with exuberated people from all around the world. The world “Taiping(太平)” translates to “world peace” in Chinese, which is the core of this global campaign, hoping to wish the world good fortune and peace at the start of a new year. China Taiping, alongside the Chinese government’s push for Chinese brands to go global in recent years, hopes that this campaign can encourage more companies alike to promote their messages.
The brand campaign’s core message is "为您分担风险,与您共享太平 (Manage your risks, Enjoy Taiping Service)," which is a happy reminder of their dedication to improving the lives of others.

To properly celebrate China Taiping’s 90th anniversary, we simulcasted their message on digital billboards in nine major international cities, including London, New York, Singapore, Sydney, Hong Kong, Beijing, Shanghai, and Shenzhen.

hashtag
  • Brand Experience

Solution

Tiger Party provides top-notch signage solutions globally, with offices based in New York, Taipei, and Melbourne, we can help brands reach international audiences in many major cities.

Our technology, from hardware customization to software interactive design is a one-stop service, we support global multi-screen, real-time connection broadcasting, mobile phone and screen serial connection, and various applications for instant and large-scale digital communication. In order to meet different creative needs, we always strive to provide customized high-end services that are unique to the brand and its campaigns.

Result

Having been listed in Forbes’ Growth Champions of 2018, China Taiping now operates as a large-scale multinational financial insurance group with coverage throughout China, Hong Kong, Macau, North America, Europe, Oceania, East Asia, and Southeast Asia.

To learn more, read 'Meet with Taiping' global campaign blog post on WeChat.

Photo credits to Taiping official WeChat account, check out more on http://bit.ly/ChinaTaiping