Taxi Multimedia System

Opportunity

"TMS is the first digital advertising platform inside the taxi vehicle in Melbourne, Australia."
Approved by TSC (Taxi ServTMSs Commission), Certified by VicRoads VASS Engineer (Vehicle Assessment Signatory Scheme).
The first part involves deployment of headrest-mounted screens in the front passenger seats of the taxis. These screens are not for viewing only.
Powered by Tiger Party Australia Taxi Advertising App, they respond to users touch, opening a world of interactivity with businesses and entertainment for backseat passengers.
They allow backseat passengers to enjoy what would otherwise be a routine, mundane taxi trip.

hashtag
  • Bespoke Software

Solution

LARGE, MULTI-GESTURED LCD TOUCH SCREEN:
Simple, intuitive, user-friendly design. Navigate through the app via a familiar Android navigation and ecosystem with flat icons, soft color theme and large texts. Every little component is designed to maximize the impact of your advertisements/messages deliver while making the app easy to use.

INTERACTIVE FEATURES:
Continuous display of digital advertising through playback and image slideshow. "Click-to-see" function captures viewer's opinions and collect their contact information and interest while they view advertisement details.

SMART, HIGH IMPACT LOCATION AWARE FEATURES:
Powered by Google Maps provides directions to your business and plots your business on the map. This function also highlights "location based advertising", as plotting business on the map increases the play frequency of your advertisement media when the taxi is in the vicinity of your business.

SMART WIDGETS:
Including real-time weather information powered by World Weather Online, localized to the taxi’s current position with latest news headlines from around the globe powered by The Guardian, enhanced with interactive features to send articles via email.

FAST WIRELESS COMMUNICATION:
powered by Telstra, providing the ability to update your advertisement contents in hundreds and thousands of TMS at a touch of a button.
Maximum exposure with minimum delay.

SMART PASSENGER FACE DETECTION AND RECOGNITION:
makes it possible to distinguish the demographic group of the passenger (e.g. gender and age) and reconfigure the system to increase the play frequency of advertisements targeted for the group.

SMART PRODUCT/ GENRE SEARCHING FUNCTION:
helps customers find your business fast! This feature coupled with TMS Tablet map ensures your business gets the exposure it deserves.
Fast, powerful, extensible. The TMS Tablet app is built on top of the ever-popular Android framework. This easily allows future expansion and interactivity of your advertisement more than ever.

Result

TMS is THE GAME CHANGER in Taxi Advertising.

TMS gives your business opportunity to meet new and the right customers while your business is exposed to the selected audience by locations/demographic group while you easily adjust your advertisements to suit different situations over the air and reach out to its target audience.

Tiger Party Australia can help your business grow via 24/7 non-stop taxt advertising.