Rafale Chang

CEO at Tiger Party

Rafale Chang's portrait


After obtaining two engineer degrees in Mechatronics Engineering and Computer Science Engineering from the University of Melbourne, Rafale founded Tiger Party New York in 2009. With a solid technical background and strong business acumen, Rafale successfully leads TIGER PARTY’S extraordinary growth providing interactive DOOH solutions in Times Square. By closing the gap between the audience and a brand’s creative advertising campaigns, his business since expanded from a relatively small digital space in Times Square New York to a major interactive agency involved in brand activations and complex digital solutions. 

All these rely on skillfully leveraging the Tiger system on the ABC Supersign and other digital billboards, producing DIGITAL content display systems that provide more flexible, customized, and interactive advertisements. With Rafale’s skilled in-house team, Tiger Party helps aspiring brands engage potential customers with big data analytics, and also provides effective tools for global marketers to formulate successful marketing strategies. 

Rafale is a natural-born leader with a distinctive style. In addition to DOOH and the interactive solution business, he is also working closely with the United Nations and the World Bank Group to develop an exclusive Enterprise Resource Planning (ERP) system to help developing countries monitor infrastructure projects.